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Performance brief · behavioral health

Admits, not impressions.

One operating system across strategy, paid media, content, web, and admissions ops — wired to a single attribution model that ends at revenue, not impressions.

Book a free audit See the system
attribution.brandnorth.com / vob-overview Jan 1, 2026 — Jan 31, 2026 ▾
Overview

Cost, Conv. Rate, Leads

$51.02KCost −11.1%
19,928Clicks −52.6%
1.10%Conv Rate
220Leads

VOB Conversions

66Opportunity +10%
$773Cost / Opp −19.2%
30%Opp / Lead
27VOB Complete +68.8%

Admission Conversions

25Approved VOB +56.3%
37.88%Appr. VOB/PVOB +42%
$2,041Cost / Appr. VOB −43.1%
11Admissions
Live · Last refresh 4 min ago Source: Looker Studio + HubSpot + Google Ads

Most agencies sell you fog.

CPC climbing, board meetings tightening, and not a single number that traces back to revenue. The agencies running your media are profiting from your confusion.

/ Fog Indicator 01

81%

of B2B marketers say they can't prove ROI on their marketing spend.

Instapage 2024 benchmark

/ Fog Indicator 02

38%

of behavioral-health ad spend produces less than 1% in verified admits.

Industry analysis · n=68 centers

/ Fog Indicator 03

371

average SaaS apps per mid-market org — the data lives in 6+ that don't talk.

Spendesk · State of SaaS 2024

Five disciplines. One operating system.

Every engagement starts at strategy and ends at admissions reporting. Each service generates the data the next one optimizes against.

/ 01

Strategy

The 90-day roadmap everything else hangs off.

ICP audit Attribution map Channel mix

/ 02

Paid Media

Google, Meta, LinkedIn — compliance-safe, attributed.

HIPAA-safe Server-side Weekly review

/ 03

Content & SEO

Clinical content + local-pack rankings, on autopilot.

Local SEO Clinical copy E-E-A-T

/ 04

Web Design

Conversion-led builds. Sub-1.5s LCP. HIPAA forms.

CRO-first Mobile-fast HIPAA forms

/ 05

Admissions Ops

Every inquiry → VOB → admit, traced and timestamped.

HubSpot VOB→admit Intake auto

Generalists hand off leads.
We build Admissions engines.

The difference between traffic and admits is systems. We’ve spent nearly a decade perfecting the workflows that turn patient demand into predictable admissions growth.

/ The problem

Most Agencies

  • Optimize for clicks, impressions, and form fills
  • Treat addiction treatment like any other industry
  • Hand off leads and disappear
  • Report on vanity metrics that don't fill beds
  • Can't track from ad click to final admission
  • Work across dozens of industries with no depth

/ Our approach

Brand North

  • Optimize for approved VOBs and verified admits
  • Nine years exclusively in behavioral health
  • Build complete systems from ads to admissions
  • Report on cost per admit and patient acquisition
  • Track every lead from first click to final admission
  • Specialize exclusively in addiction treatment and mental health
Book the fit call

30-min · No prep required · Bring your dashboard

Every dollar tracked.
Or we fix it.

“We guarantee full transparency and attribution of all marketing efforts — or we’ll fix it at no additional cost.”
Book your audit Read the guarantee

Methodology · Live dashboard · Case studies · Calculator · Resources · Mission · Pricing · FAQ · Booking

The remaining nine sections of the scroll story land in batches 3e–3g. Sonic Boom (Stage 4) layers in the heavy motion: Attribution Fog lift, dashboard auto-build, scroll-driven methodology diagram, live counters.